Programs & Initiatives

Neighborhood Marketing

Through neighborhood marketing and events, we work to promote the Sunnyside commercial district as a great place to eat, shop and visit. 

We aim to create events and plan promotions that generate excitement about shopping local in Sunnyside, and highlighting the incredible diversity of our local businesses. 

Past neighborhood marketing initiatives and events have included;

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Supplemental Sanitation

We provide supplemental sanitation services within the business improvement district.  These services consist of sweeping the sidewalks in the district, emptying trash receptacles and removing graffiti from street furniture.  In 2012, we expanded our supplemental sanitation services to seven days per week.  We are proud to work with the great team from Atlantic Maintenance, who keep the... read more

Beautification & Streetscape Initiatives

Initiatives that improve our streetscape and beautify the district create a better place to shop and do business.  With the generous support of Council Member Van Bramer, Sunnyside Shines helps beautify the district with hanging flower baskets along Queens Boulevard and Greenpoint Avenue during the spring, summer and fall months.  The distinctive flower baskets add color and greenery to the... read more

Holiday Lights

Each winter, Sunnyside Shines brings festive holiday lights to Queens Boulevard and Greenpoint Avenue.  Beautiful snowflakes, streamers and our famous "Welcome to Sunnyside" lights line the streets and create a shimmering holiday corridor for all who pass through.

Manage Bliss and Lowery Plazas

In 2014, Sunnyside Shines was pleased to partner with NYC Department of Transportation, Council Member Van Bramer, Community Board 2, Senator Gianaris and Assemblywoman Nolan to open two new public spaces in Sunnyside: Bliss and Lowery Plazas.  Located under the elevated 7 train, Bliss and Lowery Plazas provide much-needed spaces in the community where people can sit and relax, eat lunch or... read more

Graffiti Removal

Sunnyside Shines implemented a monthly graffiti removal program in March 2013.  Removing graffiti from strorefronts and roll-down gates on a monthly basis helps project the image of a clean, safe and vibrant commercial district, while also helping to attract new businesses to the neighborhood.  The graffiti removal program was officially expanded to a monthly program in March of this year, and... read more