Merchant Spotlight: Bing's Hallmark

Much more than greeting cards at this family-run store

While Sunnyside has been home to a Hallmark store for years, Czarinna Andres, Arthur DeLeon and their parents purchased the business two years ago and haven’t looked back since.  After completing an extensive renovation last year, Bing’s Hallmark is now Sunnyside’s go-to gift and card store, with several hidden gems to discover.

Bing’s Hallmark is gearing up for Valentine’s Day with a variety of themed gift baskets filled with chocolates, bath products, adorable mugs and other festive items.   

Owner (and Sunnyside Shines board member) Czarinna Andres told us, “I’ve always loved Sunnyside, but especially now.  We’re seeing more young people in the neighborhood. I like the new stores and seeing that some of the older stores have spruced up their look.”  Bing’s Hallmark is changing with the times too – they now carry the new Sarah Jessica Parker Hallmark card line, which has reportedly been doing well.  “It has a more upscale look,” said Czarinna, “and customers have been responding well.”

We asked Czarinna and Arthur what they wanted people to know about their store.  Their answer?  “We’re not just a card store!” In addition to their famous cards and keepsakes, the store features a great selection of gifts, kids’ books and toys, as well as wedding items.  They even offer personalized invitations for weddings, birthdays, bar mitzvahs, or any type of event. 

Head into the Greenpoint Avenue store and also “like” their Facebook page here.


Bing's Hallmark | 45-15 Greenpoint Avenue, Sunnyside, NYC | (718) 784-0287

Published: January 31, 2014